company

vision
Let’s create it together, let’s share our dreams.
message

COVID-19 has changed the world.
People’s sphere of activity was restricted, and entertainment, which had been indispensable for enriching people’s lives, was forced to cease its activities at about the same time around the world.
However, it is also true that the various restrictions of the coronavirus pandemic have allowed online means to permeate and create new values.
We can create new content and services by connecting the values of the past and the present and by crossing the digital world of online and the real world of offline. Thinking about how can we attract and deliver new content and services to our customers, we will continue to take on the challenge of creating new entertainment.

Neutral Corporation Ltd.
President & Representative Director
Tomohiro Oide

about us

CREATIVITY IS ALL

We are involved in a wide range of design work, including the production of displays and spaces for events and exhibitions, experiences at facilities that attract visitors, advertisements and products. As well as the development of various related products, customer service, and the creation of e-commerce and business schemes that correlates to the actual venues. The common thread that runs through all of these activities is creativity. Each and every one of us works with creativity, always thinking of the client and envisioning what will make the customer happy.

ENTERTAINMENT IS 
ONE WORLD

ENTERTAINMENT IS 
ONE WORLD

We are delivering various genres of art content and rapidly changing entertainment content, through things (products) and situations (experiences and services) at events, exhibitions, and retail sites. In the world of art and entertainment, where borders, race, gender, and inequality …… transcending all barriers, there are no taboos in taking on any challenge. In the business world as well, we are always creating new things without being bound by stereotypes.

ONLINE 
MERGES WITH  OFFLINE

The spread of infection since COVID-19 has constrained our behavior, remote working where you can work from anywhere and at any time has become widespread, and e-commerce has become the everyday way to shop without going to the store. Our lives are becoming less about visiting actual places than before the coronavirus. However, the scarcity of live, offline experiences that cannot be experienced in the world of e-commerce is increasing, and physical experiences are becoming an important customer satisfaction factor. The diffuse nature of online and the overlapping of the values of both will create a new business model.

JAPAN IS ASIA, 
JAPAN IS THE WORLD

JAPAN IS ASIA, 
JAPAN IS THE WORLD

The world of entertainment has become one online world, easily overcoming the barriers of language and lifestyle. In particular, Japanese manga, anime, animation, games, and music have taken the world by storm and the terms such as “otaku” and “Cool Japan” have become a global standard. We are breaking out of the shell of Japanese business standards and opening the Japanese entertainment business to Asia and the world.

SALES OPERATIONS


SALES OPERATIONS

In the business world, the sales field is becoming increasingly sophisticated and complex. While the goal of maximizing sales results may be the same, the methods used to achieve this goal are becoming more diverse. Each client and account must be analyzed for its unique characteristics, and strategies must be developed in conjunction with data analysis and the use of various technologies to ensure a smooth and efficient response.

Related sites

EC for businesses EC for individuals

Recruitment information

Neutral Corporation is currently hiring a variety of occupations.
For details, please check the recruitment information page.

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Company Profile Group Company
Company Name Neutral Corporation Ltd.
Company Address Daikanyama Office/Head Office
KNdaikayama Bld.3F, 1-1-71, Nakameguro, Meguro Ku, Tokyo To, 153-0061, Japan
Sendai Depot
Sendai Transportation Co., Ltd. Akebono warehouse 3F, building 2, 4-4, Oroshimachi, Sendai Shi Wakabayashi Ku, Miyagi Ken, 984-0015, Japan
Date of Establishment July 12, 1995
Capital 30 million yen
Executives President & Representative Director, Executive Officer Tomohiro Oide
Director, Executive Officer Takashi Oide
Director, Executive Officer Nobuhiro Nishino
Director, Executive Officer Akemi Okada
Director, Executive Officer Yuka Akiyama
Executive Officer Daisuke Toyoda
Executive Officer Naoki Tsutsumi
Line of Business Facility development, Product development
Exhibition, Event promotion development
Various design
Business coordination
Rights management
Planning and operation of product sales business utilizing online
Main Banks Mizuho Bank, Ltd.
Resona Bank, Ltd.
MUFG Bank, Ltd.
Main Clients ＜Entertainment＞
The Walt Disney Company (Japan) Ltd.
STUDIO GHIBLI INC.
Warner Bros.Japan LLC
NBC Universal Entertainment Japan, LLC
Dick Bruna Japan K.K.
Color Inc.
CHIZU, Inc.
Kodansha Ltd.
Shueisha Co.
Shogakukan Co.

＜Distribution＞
Styling Life Holdings Co.
Isetan Mitsukoshi Ltd.
Hankyu Department Stores, Inc.
Kintetsu Department Stores, Inc.
Matsuya Co.
Kinokuniya Bookstore Co.
Village Vanguard Corporation
Kiddy Land Co.
Studio Alice Co.
Loft Co.
Tokyu Hands Co.
Ito-Yokado Co.
World Co.

＜Manufacturing＞
Bandai Co.
TOMY Company, Ltd.

＜Real Estate＞
ORIX Real Estate Corporation
Mitsubishi Estate Co.
Mitsubishi Estate & Simon Co.
Mitsui Fudosan Co.
Mori Building Co.

＜Media＞
Nippon Television Network Corporation
NHK Promotions, Inc.
NHK Enterprises, Inc.
The Asahi Shimbun Company, Ltd.
The Yomiuri Shimbun, Inc.
BS TV Tokyo Inc.

＜Advertising Agency＞
Dentsu Inc.
Dentsu Promotion Plus Inc.
Hakuhodo DY Media Partners Inc.

＜Theme Parks/Tourist Facilities＞
Oriental Land Co.
Ghibli Park Inc.
ORIX Aquarium Corporation (Sumida Aquarium/Kyoto Aquarium)
Enoshima Marine Corporation
Animal Kingdom (Kobe Animal Kingdom/Nasu Animal Kingdom)
Ours Corporation (Adventure World)Ltd.
AIM SERVICES Co.(Sendai Uminomori Aquarium/Shinagawa Aqua Park)

＜Overseas Customers＞
U.S.A.
MITSUKOSHI U.S.A. Inc
WALT DISNEY COMPANY
BANDAI NAMCO TOY & COLLECTABLE AMERICA
TONKO HOUSE INC
KINOKUNIYA USA
WALT DISNEY FAMILY MUSEUM
ACADEMY MUSEUM

China
BRAND HEAD

Taiwan
Sanbedo Co.
United Daily News Co.

HISTORY

history

2020
  • Start of an experiment to link exhibition and EC site at PINGU Exhibition (Ginza Matsuya)
  • Opening of ASOBISYSTEM and EC site [ASOBIDEPAAART]
  • In charge of japanese official shop for DC COMIC online event「DC FANDOME」
  • Representation of products at Disney’s EC comprehensive site「SHOP DISNEY」
  • In-ho house edition into ART &ENTERTAINMENT business unit, NATURE & SUSTAINABLE business unit, OMO（Online Merges with Offline）business unit
2019
  • Concluded a domestic agent contract for sustainable bags with KEEP COOL company in the United States
  • Produce of Halekulani Okinawa Official Boutique
2018
  • Mitsui Fudosan Commercial Facility Promotion
  • Produce of Disney Mickey Mouse 90th Magic of Color
2017
  • Establishment of CONNECT GLOBAL Inc.
  • Start of TONKO HOUSE project
2016
  • Participated in a project competition at the request of the Disney Company in the United States
2015
  • First participation in overseas licensing business
  • Studio Ghibli overseas North America license business contract
  • Sendai Uminomori Aquarium Commercial Department Business contract
2014
  • Yokohama Triennale license management business function
2012
  • Kyoto Aquarium Commercial Department business contract
  • Sumida Aquarium Commercial Department business contract
2010
  • Chubu Centrair International Airport character consulting business contract
  • First participation in the exposition business
  • Product supplying at Heijo Relocation 1300th Anniversary Festival
2009
  • First participation in license management business
  • Grand Exposition for Yokohama’s 150th Year License management business contract
  • Establishment of COTONONE Inc.
2006
  • First participation in the exhibition business
  • Art of Disney Exhibition (Museum of Contemporary Art Tokyo)
2004
  • First participation in the aquarium business
  • Enoshima Aquarium Commercial Department Business Contract
2001
  • First order for overseas business
  • Disney World (Florida, USA) EPCOT Japan Pavilion Renewal project contract
2000
  • Produce of Yokohama Character Museum (Yokohama City, Kanagawa Prefecture)
  • First participation in management business
  • Odaiba Mediage Tokyo concept shop “Tokyo style” opened
1997
  • First order for theme park development work
  • Kurashiki Tivoli Park product development and in-park display business orders
  • First produced accommodation
  • Ikaho Onsen Hotel Tenbo (Shibukawa City, Gunma Prefecture)
  • Shop produce
1995
  • First produce of a museum
  • Antique Toy World Museum (Sagamihara City, Kanagawa Prefecture)
  • Establishment of NEUTRAL CORPORATION Inc.
1992
  • First order for product development and delivery
  • Delivery of original products to the Disney Store
1991
  • First order for design work
  • First order for design work from Sony Creative Products
  • Private business Neutral Corporation founded

access

Daikanyama Office/Head Office
KNdaikayama Bld.3F, 1-1-71, Nakameguro, Meguro Ku, Tokyo To, 153-0061, Japan
Google Map
TEL.03-5734-1523　FAX.03-5734-1524
Sendai Depot
Sendai Transportation Co., Ltd. Akebono warehouse 3F, building 2, 4-4, Oroshimachi, Sendai Shi Wakabayashi Ku, Miyagi Ken, 984-0015, Japan
Google Map

NEUTRAL SALES OPERATIONS Inc.

Daikanyama Office/Head Office
KNdaikayama Bld.3F, 1-1-71, Nakameguro, Meguro Ku, Tokyo To, 153-0061, Japan
Google Map
TEL.03-5734-1523　FAX.03-5734-1524
Google Map
Sendai Depot
Sendai Transportation Co., Ltd. Akebono warehouse 3F, building 2, 4-4, Oroshimachi, Sendai Shi Wakabayashi Ku, Miyagi Ken, 984-0015, Japan
Google Map
Date of Establishment
October 25, 2017
Capital
6 million yen
Executives
President & Representative Director, Executive Officer Takashi Oide
Director, Executive Officer Akemi Okada
Director, Executive Officer Nobuhiro Nishino
Director, Executive Officer Tomohiro Oide
Line of Business
■Operation of retail stores
■Retail management support business
■Operation of pop-ups and museum shops